Tweet! Tweet! Twitter lands in PR Week

Who knew that everyone knows about Twitter? Before this class I had never heard of it, but now I've begun to notice it everywhere. In a PR week article "Tweeting Your Way to the Top" it is noted that Twitter is being talked about on CNN and in the Wall Street Journal and the New York Times.

So apparently Twitter isn't as unknown as I thought it was. I've probably been too caught up on Facebook to notice other social media sites. Twitter is being used to launch viral marketing campaigns, to initiate and maintain relationships with reports, and to create different media opportunities.

But therein lies my dilemma: how many social media and networking sites do I have to monitor in order to stay on top of everything that is going on in the public relations and other media communications fieldS? Am I going to turn in to Dwight and be myself in a Second Life? What is Flickr? Do I have to have both MySpace and Facebook accounts? I'm already clearly on Blogger and Twitter for class, and Facebook of my own accord. Where does it end?

However, as the PR field and the world in general becomes more technologically savvy, it is even more important to stay on top of this social media and networking trend. So while I may not create a Second Life avatar or join every social media site out there, when CNN, WSJ and the Times start talking about it, it might be time to take a closer look.